CINDERELLA

A modern movie musical with a bold take on the classic fairytale, Cinderella was led by Camila Cabello in her first starring film role. For the campaign, I focused on the story's most iconic symbol: the glass slipper.

Rather than treating it as a prop, I used glass as the creative language for the campaign, translucent, reflective, magical, and full of light. That idea carried through the title treatment, key art, motion graphics, OOH, and experiential activations.

The result was a campaign built around the idea and feeling of transformation: light passing through glass, color shifting across surfaces, and a world that felt elevated, dreamlike, and worthy of a modern fairytale.