KUNG FU PANDA: THE PAWS OF DESTINY

As Kung Fu Panda is one of DreamWorks' most beloved franchises, with a passionate global fanbase built around Po, humor, action, and heart. Bringing it to Amazon as an original series meant honoring that legacy while introducing a new generation of fans to the world of Kung Fu Panda, kids and parents watching together, both invested in the journey.

Working with DreamWorks was a lesson in franchise care. Every character pose, expression, and asset went through a process designed to protect the world audiences already loved. For our campaign, we commissioned custom character poses built specifically for the launch, working through sketch, approval, and final rendering to make sure the characters felt true to the franchise while supporting our campaign needs.

The goal wasn't just to meet the DreamWorks bar. It was to show that we cared about the same things they did: character, energy, humor, craft, and respect for the world. Across key art, OOH, social, and digital, the campaign needed to create instant recognition and excitement for families while making the series feel like more than another animated spin-off. The next chapter of a world they already loved.